Louis Vuitton Journey.
Rasing awareness and gaining Facebook fans.
Webisodes seem to be everybodys darling at the moment. but some brands ask for something in return for their efforts, e.g. a Facebook-Like or Comment.
So Louis Vuitton build-in a special feature with their website relaunch: Facebook-only content. Angelina Jolie acts as a new testimonial in several videos that are shown on the website. Some are free to watch where as others are accessible only after you login with your Facebook account.
Is data becoming the new currency? It will. And it is starting now in small steps. “Register with Facebook for more information” will be the new “Register. It’s free.”